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	<title>Comments on: Weekend Update (12 &#8211; 18 November 2007)</title>
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	<link>http://101reasonstostopwriting.com/2007/11/23/weekend-update-12-18-november-2007/</link>
	<description>The Fundamentals of Our Publishing are Wrong</description>
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		<title>By: Sean Lindsay</title>
		<link>http://101reasonstostopwriting.com/2007/11/23/weekend-update-12-18-november-2007/comment-page-1/#comment-2418</link>
		<dc:creator>Sean Lindsay</dc:creator>
		<pubDate>Tue, 08 Jan 2008 01:43:30 +0000</pubDate>
		<guid isPermaLink="false">http://101reasonstostopwriting.com/2007/11/23/weekend-update-12-18-november-2007/#comment-2418</guid>
		<description>Noted and fixed.</description>
		<content:encoded><![CDATA[<p>Noted and fixed.</p>
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		<title>By: Anonymous</title>
		<link>http://101reasonstostopwriting.com/2007/11/23/weekend-update-12-18-november-2007/comment-page-1/#comment-2417</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Tue, 08 Jan 2008 00:53:09 +0000</pubDate>
		<guid isPermaLink="false">http://101reasonstostopwriting.com/2007/11/23/weekend-update-12-18-november-2007/#comment-2417</guid>
		<description>&gt;&gt;Nathan Bransford spoils a great mystery about querying — if you say you have a really awesome twist ending, you have to know what it is.

The URL you linked to in this line is the same as the one you linked to in the first line</description>
		<content:encoded><![CDATA[<p>&gt;&gt;Nathan Bransford spoils a great mystery about querying — if you say you have a really awesome twist ending, you have to know what it is.</p>
<p>The URL you linked to in this line is the same as the one you linked to in the first line</p>
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		<title>By: Paul Riddell</title>
		<link>http://101reasonstostopwriting.com/2007/11/23/weekend-update-12-18-november-2007/comment-page-1/#comment-2024</link>
		<dc:creator>Paul Riddell</dc:creator>
		<pubDate>Sun, 25 Nov 2007 17:03:08 +0000</pubDate>
		<guid isPermaLink="false">http://101reasonstostopwriting.com/2007/11/23/weekend-update-12-18-november-2007/#comment-2024</guid>
		<description>Oh, so Borders is moving back into the video screens?  Yep, the company&#039;s dying.  Not only is that whole &quot;We&#039;ll put video screens up so we can run advertising on them&quot; business model as dead as &lt;i&gt;Asimov&#039;s&lt;/i&gt; promotional campaign, but it&#039;s been done at Borders before.  (Back during the dotcom boom and part of the way through the bust, I was constantly apprehended by anacephalic MBA and advertising majors who wanted to hire &quot;content creators&quot; to do the copy for those ads.  Naturally, not a single one wanted to pay a living wage to those creators, and all worked on the old&lt;i&gt;Catch-22&lt;/i&gt; business model of losing money on every transaction to convince advertisers that they had a solution to a problem nobody had, but planning to make up the difference in volume.)  I can state with authority that if those video screens go up this week, they&#039;ll be down by January, because the only place you&#039;ll be able to find a Borders employee in the store is in front of the screens, moving only to get contact information so they can offer to create some of that &quot;original content&quot;.

And how do I know this?  Ten years ago, Borders tried the same thing to boost videotape and DVD sales, by running their big sellers on monitors suspended over the checkout lane. This did nothing for video sales, but it guaranteed lovely experiences with the failed English majors working at the store.  If you didn&#039;t have to deal with cashiers zoning and forgetting what they were doing to look over their shoulders at the screens, you had the rest of the staff up front, too.  The last time I actually bought anything at a Borders, I was trying to track down a copy of &lt;i&gt;Factsheet Five&lt;/i&gt; in the magazine section, and the head of the magazine section was so hooked in the regular screenings of &lt;i&gt;Titanic&lt;/i&gt; that all she could do was wave behind her and mumble &quot;It&#039;s in there somewhere&quot; without letting her eyes leave the screen.  When I had to return because I still couldn&#039;t find it, she started yelling at me as she went back, pulled the lone copy from where it had been behind four other magazines &lt;i&gt;in the wrong section&lt;/i&gt;, literally threw it at me, and yowled &quot;See!  I &lt;i&gt;told&lt;/i&gt; you it was there!&quot; Is it any real surprise that she&#039;s still working at that store?</description>
		<content:encoded><![CDATA[<p>Oh, so Borders is moving back into the video screens?  Yep, the company&#8217;s dying.  Not only is that whole &#8220;We&#8217;ll put video screens up so we can run advertising on them&#8221; business model as dead as <i>Asimov&#8217;s</i> promotional campaign, but it&#8217;s been done at Borders before.  (Back during the dotcom boom and part of the way through the bust, I was constantly apprehended by anacephalic MBA and advertising majors who wanted to hire &#8220;content creators&#8221; to do the copy for those ads.  Naturally, not a single one wanted to pay a living wage to those creators, and all worked on the old<i>Catch-22</i> business model of losing money on every transaction to convince advertisers that they had a solution to a problem nobody had, but planning to make up the difference in volume.)  I can state with authority that if those video screens go up this week, they&#8217;ll be down by January, because the only place you&#8217;ll be able to find a Borders employee in the store is in front of the screens, moving only to get contact information so they can offer to create some of that &#8220;original content&#8221;.</p>
<p>And how do I know this?  Ten years ago, Borders tried the same thing to boost videotape and DVD sales, by running their big sellers on monitors suspended over the checkout lane. This did nothing for video sales, but it guaranteed lovely experiences with the failed English majors working at the store.  If you didn&#8217;t have to deal with cashiers zoning and forgetting what they were doing to look over their shoulders at the screens, you had the rest of the staff up front, too.  The last time I actually bought anything at a Borders, I was trying to track down a copy of <i>Factsheet Five</i> in the magazine section, and the head of the magazine section was so hooked in the regular screenings of <i>Titanic</i> that all she could do was wave behind her and mumble &#8220;It&#8217;s in there somewhere&#8221; without letting her eyes leave the screen.  When I had to return because I still couldn&#8217;t find it, she started yelling at me as she went back, pulled the lone copy from where it had been behind four other magazines <i>in the wrong section</i>, literally threw it at me, and yowled &#8220;See!  I <i>told</i> you it was there!&#8221; Is it any real surprise that she&#8217;s still working at that store?</p>
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		<title>By: Jenny B</title>
		<link>http://101reasonstostopwriting.com/2007/11/23/weekend-update-12-18-november-2007/comment-page-1/#comment-2017</link>
		<dc:creator>Jenny B</dc:creator>
		<pubDate>Sat, 24 Nov 2007 19:18:58 +0000</pubDate>
		<guid isPermaLink="false">http://101reasonstostopwriting.com/2007/11/23/weekend-update-12-18-november-2007/#comment-2017</guid>
		<description>Last week, I was sad to hear that two of Sweden&#039;s lousiest writers are opening a website where Aspiring Writers can self-publish. This week, I&#039;m both happy and sad to report that the site crashed due to the large number of applicants. That means we&#039;re safe for now, but for how long?</description>
		<content:encoded><![CDATA[<p>Last week, I was sad to hear that two of Sweden&#8217;s lousiest writers are opening a website where Aspiring Writers can self-publish. This week, I&#8217;m both happy and sad to report that the site crashed due to the large number of applicants. That means we&#8217;re safe for now, but for how long?</p>
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